Search Engine Marketing Esegna gives the best of the result according to your need of promoting your site and getting SEM solutions you can obtain to set target. Our SEM service includes Pay Per Click, Search Engine Optimization and Social Media Optimization results in generating leads and sales. Our function is to create online promotion and advertising in search engines through Ad creation, Ad campaign strategy, PPC, SEO, SMO, Google Analytic Services, Tracking and Reporting. A search marketing strategy will allow you to connect with consumers who have clearly expressed a specific need that your product or service can meet. Our team of search marketing experts can help you generate qualified traffic across your entire online presence. We’ll develop a strategy tailored specifically to you, to make your objectives a reality. SEM is the process of using paid traffic sources including Google AdWords, Bing Ads, LinkedIn advertising and Facebook advertising to drive visitors to your site. Google AdWords Using Google AdWords gives you huge advertising exposure to your clients. The best known and most used of the three main Pay-Per-Click platforms, AdWords is also the easiest to lose money on – via inefficient campaigns, un-checked bidding strategies and poor keyword choices. We constantly strive to stay abreast of improvements to the Google AdWords and Bing Ads platforms, as well as wider trends in the paid search space, enabling us to recommend strategic approaches that can help your business leverage new paid search tools and functionality.